Accenture invests in Looking Glass lifelike 3D display firm

Accenture has made a strategic investment in hologram company Looking Glass Factory through the Accenture Ventures Project Spotlight initiative.
US-based Looking Glass has developed an end-to-end holographic platform offering a line-up of displays that can show content in lifelike 3D, without the need for headsets or head-tracking. The technology offers the opportunity to connect 3D digital experiences in the metaverse to the physical world.
Looking Glass has paired its display technology with a software suite that allows brands, designers, and consumers to showcase 3D content that is typically viewed in 2D.
In June last year the company introduced the world’s largest holographic display, the Looking Glass 65″, which is already being used in Accenture Labs in San Francisco.
The Looking Glass Blocks sharing platform enables the same content to be shared seamlessly through any internet browser and across environments such as mobile, social and the metaverse.
This is said to be the first-ever platform for hosting and sharing 3D holograms online, allowing brands to provide an immersive consumer experience on any device.
David Treat, senior managing director and global lead of Accenture’s Metaverse Continuum business group, said: “Looking Glass’s 3D technology can be deployed in physical environments along with paired metaverse experiences to create deeper, more-immersive interactions between brands and their customers.
“This technology has the potential to play a valuable role in metaverse content creation and across enterprise applications that bridge the physical and digital worlds, including retail marketing and holographic communications.”
Shawn Frayne, Looking Glass’s co-founder and chief executive, said: “With our patented software and hardware platform, including our Looking Glass Portrait display and the larger-format Looking Glass 32″ and 65”, Looking Glass holograms are poised to drive the seismic shift from 2D to 3D.
“We believe this shift will be bigger than that from radio to TV, or the shift from black and white to colour. The hologram era has truly begun and joining Accenture Ventures’ Project Spotlight initiative will help us drive increased enterprise adoption of the powerful brand experiences and connections that Looking Glass will deliver.”
Accenture Ventures managing director Tom Lounibos said: “As more companies establish and expand their metaverse presence, they’re looking for ways to bring immersive metaverse experiences to their customers in the physical world. We believe Looking Glass’s holographic platform can enable them do that.”