Sportswear brand Adidas has opened up a digital pop-up store on the metaverse gaming universe Roblox, carrying officially licensed digital clothing and bespoke outfits for the platform.
The Adidas pop-ups will appear in various Roblox experiences, including Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.
They will showcase a diverse range of digital apparel and accessories, inspired by the sportswear brand’s SS24 physical collection, including its firebird tracksuits.
To coincide with the launch, Adidas has joined forces with top Roblox creator Rush Bogin (Rush X) to craft a range of exclusive, limited-edition pieces that will be available on a first-come-first-served basis for the first 10,000 units. (...)