London, UK - August, 2023. Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, has launched its own studio dedicated to creating bespoke in-game experiences in Fortnite. Karta’s Fortnite studio has been set up to partner with rights holders and popular IP owners from music, entertainment and sports talent to create innovative takes on Fortnite experiences within the platform - opening up new revenue streams for rights holders.
To help steer the new studio, Karta has recruited a well-known name in Fortnite and the wider gaming world - Leven2k, real name Daniel Oyelade. Fortnite content creator, analyst, broadcaster and personality, Leven2k is best known for his work as a commentator and analyst on the official Fortnite Champion Series broadcast. He has worked on a wide range of shows, including the Olympic Esports Series and the biggest Manchester United supporters channel, The United Stand. As a Fortnite expert and denizen, Leven2k will lead the studio's creative direction and marketing output to ensure it resonates with the platform's audience.
Erik Londré, CEO of Karta, said: “We are extremely excited about Fortnite and our new studio. With Leven's knowledge of Fortnite culture and a team of great developers and game designers, combined with popular IP from the world of music, sports and entertainment, we are looking to bring something fresh and unique to the players but still feels very much native to them.
“With Pooh vs Death we wanted to show the world how we can combine current trends with creative use of IP. We look forward to creating new opportunities for IP owners and making millions of players have a lot of fun.”
Leven2k, Creative Lead for Karta’s Fortnite Studio, said: “It’s an honour to head up Karta’s new Fortnite studio and lead on developing exciting and fun new experiences for the community. I truly believe that with our vision, our team and our IP partners we can create something very, very special on the platform.”