As the Web3 ethos—decentralization, transparency, and autonomy—takes hold, many preach that the time has come to put paid ads to rest. If anything screams old-fashioned Web2 mindset, paid advertising is an easy target. Paid advertising does not hold the same allure as memes, organic Discord communities, or exclusive whitelists.
However, we're in a bear market now, and times are changing. Whereas even earlier this year all it took was establishing a large Discord, Twitter, and Telegram presence to create whitelist buyers that would reliably sell out projects, that moment has passed. Hyped projects end up floundering in the wind when minting begins.
We need to return to the fundamentals. In an emerging industry too often manipulated by empty hype, paid ads are often much more honest and effective. As a consultant, I've worked with public Web2 companies for up to $500,000 a month andhelped over 400 NFT projects develop their launch plans with my team at soldoutnfts.io. I'm here to confirm:
There is a clear path toward effective paid ad strategy for NFT mints and, even if it goes against the current orthodoxy, it's too important not to share it widely with all Web3 creators. Here's how to create sold-out projects with real impact and a sustainable marketing budget.