Argos is launch partner for Ocean’s cross-platform metaverse/out-of-home offering

DOOH media owner Ocean Outdoor has launched the world’s first cross-platform Web 3 metaverse OOH package with retailer Argos as its brand partner.
Argos is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.
The dual world campaign has also appeared on Ocean’s Holland Park Roundabout tri screen in London alongside an NFT replica of the same billboard inside Somnium Space VR Metaverse and is running across real world roadside locations in Birmingham and Manchester until October 23.
Argos campaign manager Becky Desert said: “This campaign is part of a reappraisal strategy for Argos where we hope to drive consideration and awareness of more premium products and brands that some people don’t think of Argos for.
“Part of changing shoppers’ minds is about what we say but it’s also important that we show up in new, interesting and relevant contexts. That’s why we jumped at the opportunity to appear in the metaverse, particularly for this campaign that is centred around desirable tech.”
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