Pushing the Boundaries of the Conventional: Artnet partners with Decentraland on Metaverse Art Week 2022
“Metaverse Art Week 2022 is coming at a pivotal moment for the larger adoption of Web3 technology and decisions about our digital reality. We believe that the future of the internet should be built by decentralized communities who do not seek to profit off of user data, imagination, and creativity,” said Creative Director of the Decentraland Foundation, Sam Hamilton. “This year’s Art Week is a love letter to what the next generation of artists are doing in the metaverse.” For the Decentraland Art Week, Artnet presents a highly curated program, created in partnership with theVERSEverse, the NFT poetry collective. The program includes, A Little Umbrella Ⅱ by performance artist Hsin yen Wei, crypto-native poetry readings by critically acclaimed poets including Sasha Stiles, Kalen Iwamoto, Christian Bök, Gisel Florez and more. Artnet also debuts an Information Center and a Poetry Garden in Decentraland, where the visitors will be able to attend performances in the garden, together with the digital animals created by artist Jonas Lund. This will be the first time ever for people to experience performance art in the Metaverse, which is a pioneering experiment. While discourse surrounding the Metaverse has largely highlighted a new frontier with endless opportunity, limitations, ephemerality, and physicalities of the human artist as an avatar will be exposed. In a nod to the Happenings movement, first coined by artist Allan Kaprow in 1959, Artnet is hosting a brand new curatorial project, Art is Happening @ Decentraland . “What does it mean to experience art in the Metaverse? As a brand that prides itself on developing critical conversation around art and technology, we wanted to explore the Metaverse in a meaningful context, to provoke thought and create truly unique encounters with art--- that is why we present this highly curated program where performance artists, poets and AI, human and non-human, interact with each other in Decentraland. We wanted to onboard our users to experience something uniquely valuable in the Metaverse,” said Jiayin Chen, Artnet’s Head of NFTs. ” Metaverse Art Week 2022 comes to Decentraland this August from the 24th to 28th. Inspired by globally renowned art events, such as the Venice Biennale and Art Basel, Decentraland is presenting a Web3 experience with immersive art installations, performance and conceptual art productions, and NFT exhibitions unlike anything ever seen before. Metaverse Art Week 2022 will host a series of activities throughout dedicated spaces inside Decentraland, centered around a 3D Sculpture garden known as ‘Art Plaza,’ a gravity-defying open air museum. Adjacent to this area, there will be community-designed and art collective gallery exhibitions, which will introduce panels and round tables. Metaverse Art Week 2022 is designed to showcase the latest technological innovations in digital art and design development through an extensive virtual world fair that brings the contemporary art world into further alignment with the emerging world of Web3. Metaverse Art Week 2022 aims to demonstrate the frontier of extended reality and the evolution of the visual internet. Full story heree
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