Aryel is a startup that has developed a platform that offers companies Augmented Reality content suitable for marketing campaigns. Founded in 2020 by Mattia Salvi, Luca Petri e Leonard Persian and based in Milan, the company closed a 3 million investment round led by Prana ventures and participated by several business angels. “After raising €700,000 in convertible instruments, we were able to close the seed round with a further €3 million raised, bringing the total to €3.7 million,” explained Salvi.
What Aryel does“Aryel – he specified – is a platform that provides users with the ability to easily create and share high-performance Augmented Reality content without the need for prior technical knowledge. The platform uses a drag and drop system and offers a large selection of 3D models and ready-to-use templates to help users create experiences on their own”.
Data analytics and artificial intelligenceThe new resources will allow the company to open new physical offices in reference markets, first of all the United Kingdom, “and then in the United States”, to “extend the range of activities” and above all to develop the platform, with ” a level of artificial intelligence that will further enhance the suite, offering companies and agencies the possibility of obtaining more data and insights from their campaigns, to effectively direct marketing efforts but also product ones”.
The metaverse? Still a distant dimensionAnd the metaverse? “It is still a distant dimension, a space to fill, but too distant from the reality we live every day. From this point of view, augmented reality is instead a new type of content, which companies can adopt to engage their consumers in a new and engaging way, offering a new point of contact that combines real and digital”.
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