A €9 million project aiming to transform the news media and arts sectors through the creation of social extended reality experiences is to get underway at the Technological University of the Shannon (TUS) in Athlone this October. TRANSMIXR, which is funded by Horizon Europe and led by TUS, brings together researchers, design partners and media companies from 19 countries with the goal of creating human-centric tools for remote content production and consumption. With the maturity of extended reality (XR) and artificial intelligence (AI) technologies, a unique window of opportunity for the European creative and cultural sector exists to reimagine digital co-creation, interaction and engagement possibilities. The TRANSMIXR platform aims to provide a distributed XR creation environment that supports remote collaboration practices, and an XR media experience environment for the delivery and consumption of evocative and immersive media experiences.
Project coordinator Dr Niall Murray, who is based in TUS’s Athlone campus and is an investigator in the SFI Adapt Centre, says TRANSMIXR will “ignite the immersive media sector by enabling new narrative visions”. Full story here