The web2 and web3 worlds are constantly converging. Every day, we hear of new initiatives and projects helping to transition traditional web2 brands over to web3. And today is no exception. The famed football club Barcelona has partnered with BCN Visuals to produce Hollywood-worthy audiovisual NFTs that recreate the Iconic moment where Johan Cruyff scored his flying kick goal in 1973. The NFT, titled “IN A WAY, IMMORTAL,” will be auctioned at Sotheby’s in London without a reserve starting today and sold on July 29th. The buyer of such an exclusive NFT will acquire the digital asset and a series of VIP experiences with FC Barcelona. The Barcelona FC NFT will be the first in the club’s history to transition the brand into the web3 space.
Powered by the expert visual effects team at BSN Visuals, the NFT took over ten thousand hours to produce and was worked on by forty of the most talented CG and VFX artists on the planet. The NFT will be forty seconds long and accompanied by an original soundtrack played by a thirty-piece orchestra. For more information about the NFT and its auction, check out this website.
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