BIDSTACK & VENATUS SIGN COMMERCIAL PARTNERSHIP FOR IN-GAME ADVERTISING

LONDON, UK - 30 AUGUST 2023 - Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming & entertainment, today announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video game advertising inventory across six key global markets.

Having pioneered the intrinsic in-game advertising format since 2017, Bidstack has amassed a network of more than 400 high-quality video games across mobile and PC, with a total monthly reach of 100 million people. It works with leading publishers such as Sports Interactive, Ubisoft and Miniclip, and has delivered award-winning in-game campaigns for brands such as OneFootball, Apple, Samsung, Marriott Bonvoy, Paco Rabanne, and Doritos. In 2022, the IAB and MRC released official measurement standards for intrinsic in-game advertising, while DoubleVerify recently announced its support for the format.

Under the new partnership, Venatus will take sole ownership of direct sales of Bidstack’s in-game inventory across the US, UK, Germany, Canada, Australia, and South Korea, leveraging its extensive global sales presence of more than 40 gaming specialists. Access to Bidstack’s intrinsic in-game network adds another dimension to the Venatus offer, which centres on campaigns in-game, next to the game and around the game, including leading websites such as EA, Futbin, Rovio and custom activations on platforms like Roblox. Venatus and Bidstack have previously collaborated to monetise esports properties such as Gfinity through advertising.
(...)
About Bidstack
Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse. Bidstack works with world-leading game publishers such as Miniclip, Ubisoft, and Sports Interactive and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, among many others. The company has more than 80 staff across five international locations and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than $42 million in funding.

About Venatus
Venatus is a global provider of digital advertising solutions to the gaming and entertainment sector, offering a comprehensive suite of products and services to advertisers and publishers. The company's mission is to become the number one advertising solution in gaming through innovative technology and next-level partnerships. The company has more than 120 staff working from seven regional hubs and is backed by the UK private equity house, Livingbridge.

Source