Following designer Victor Weinsanto’s latest fashion collection showcase in the Marais district of Paris, there was the typical post-show scrum you’d find at any Paris Fashion Week event: models with their hair in elaborate styles that give Bjork a run for her money, photographers snapping street style shots, and a lot of cigarettes being smoked and gossip exchanged. Two floors down, however, in a subterranean room with all the lights shut off, was something very different: a series of glass cases displaying 3D holograms of apparel that exists only in digital form.
These designs were the result of a collaboration between the designer's titular Weinsanto brand, Korean pop group Lightsum, and virtual fashion company BNV.
Dubbed the M3talove collection, the eight virtual looks were made in-house at BNV using digital 3D tailoring techniques. Each one reflects the personality of a different member of the K-pop band. The outfits look like something that could be worn on stage, with little pops of glamor—a black feather trim here, or a beaded hem there. But unlike real stage outfits, they never need to be cleaned and will always maintain their texture. The way they were presented, on silvery doll-like avatars of the band members, tempted viewers with the impulse to play a game of dress-up.