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Metaverse News Europe


BNV brings 3D and holograms to Paris Fashion Week

9/29/2022

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Following designer Victor Weinsanto’s latest fashion collection showcase in the Marais district of Paris, there was the typical post-show scrum you’d find at any Paris Fashion Week event: models with their hair in elaborate styles that give Bjork a run for her money, photographers snapping street style shots, and a lot of cigarettes being smoked and gossip exchanged.
Two floors down, however, in a subterranean room with all the lights shut off, was something very different: a series of glass cases displaying 3D holograms of apparel that exists only in digital form.

These designs were the result of a collaboration between the designer's titular Weinsanto brand, Korean pop group Lightsum, and virtual fashion company BNV.

Dubbed the M3talove collection, the eight virtual looks were made in-house at BNV using digital 3D tailoring techniques. Each one reflects the personality of a different member of the K-pop band.
The outfits look like something that could be worn on stage, with little pops of glamor—a black feather trim here, or a beaded hem there. But unlike real stage outfits, they never need to be cleaned and will always maintain their texture. The way they were presented, on silvery doll-like avatars of the band members, tempted viewers with the impulse to play a game of dress-up.

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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact