Boy Meets Girl partners with Blueberry on digital fashion

Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection to be sold exclusively in Blueberry’s metaverse fashion boutique and catalog, starting Jan. 10.


The four digital wearables represent some of Boy Meets Girl’s bestsellers and brand staples in the physical world, such as leggings, sweatpants and two signature T-shirts. Roblox users can browse the virtual boutique and try on designs, creating customized digital identities for their avatars.


“As someone who was an early adopter of virtual markets, this was a natural partnership for me,” said Stacy Igel, founder and chief creative officer of Boy Meets Girl. “I’m thrilled to bring Boy Meets Girl into the metaverse in collaboration with House of Blueberry. During COVID-19, my son Dylan got to learn a lot about virtual worlds and has been teaching me about Roblox. So you can imagine how excited I am to share this collaboration and how excited he is too.”

Mishi McDuff, chief executive officer and founder of Blueberry, added, “We love the mission of the Boy Meets Girl brand and can’t wait to bring that positive energy into the metaverse. We think the iconic Boy Meets Girl branding will really come to life on Roblox and make for a fun, welcoming virtual experience for our community.”

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