British Black Musicians learn about Metaverse prospects

The annual British Black Music Month (BBMM) 2022 ends with a Zoom seminar for musicians, other creatives and non-creatives, to learn how they can engage with new digital opportunities.
After last week’s Opulous, Blockchain, NFT: The Future Of The Music Industry Is Already Here event, which covered the web3, decentralised music fungible token financing platform founded by Ditto Music CEO Lee Parsons, this week focuses on the metaverse.


It’s some twenty years since the music industry started getting to grips with the internet. At the turn of this century, it was a bit of a wild west – if it wasn’t “pirates”, such as peer-to-peer file sharing platforms such as Napster facilitating the “stealing” of recorded music, it was record companies trying to own or control their artists’ domain names or digital assets.

However, the settled state of affairs the music industry has grown accustomed to, not to mention the huge revenues the big companies derive from streaming platforms such as Spotify, may be in for a radical change.


But first, let me put this out there – there are many reggae artists and producers who have still not engaged with the internet and the opportunities it offers. Whilst the reggae content on streaming and digital sales platforms has improved in recent years, there are some content owners who still steadfastly cling to the old ways.

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