XR Today interviews a veteran in the immersive industry to discuss how AR will empower the future of retail.
XR Today's Demond Cureton hosts Daniel Frith, Vice-President of 3D at Avataar.
In this session we discuss the following:
1) Frith’s experience in augmented reality (AR) at IKEA and how he plans to boost Avataar’s XR profile
2) Engaging retail customers with AR technologies in real-time
3) The need for strong 3D assets for brands to engage customers