Spanish CaixaBank rolls out metaverse initiative to promote sustainability

Spanish lender CaixaBank is leading the way among European banks in its innovative use of the metaverse.

And now it is bringing together its use of virtual reality to promote two other core priorities for the bank.

Namely, the bank’s sustainability credentials and its ‘all in one’ banking centres in Ibiza, Burgos, Valencia, Barcelona and Madrid.

Visitors to the branches between 20 and 27 April will be able to participate in a virtual reality experience that will help them to become aware of how to contribute to creating a cleaner and more sustainable world.
Through virtual reality, the entity will raise awareness in a fun and didactic way about how to contribute to creating a cleaner and more sustainable world.

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CaixaBank’s innovation in the metaverse
CaixaBank Group has launches a number of innovative projects in the metaverse, such as the BPI virtual reality banking branch or the imaginLAND space, created by imagin as a 3D replica of its imaginePhysical coffee.

Likewise, CaixaBank has established a joint innovation strategic agreement with Microsoft with the aim of promoting the application of Artificial Intelligence (AI) in new financial solutions, as well as creating new innovative work environments located in the metaverse.

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