Canon Europe Partners With The Future Laboratory, Publishes Future of Filmmaking Report

Canon Europe has partnered with The Future Laboratory on an in-depth Future of Filmmaking report. Reflecting on an unprecedented period of turmoil, flux and uncertainty in the filmmaking industry — and as it sits at a crossroads of change, emerging from a period of stasis and survival — Canon’s report looks ahead to what the next decade has in store for filmmaking.
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Ryuhei Kamata, European Senior Product Marketing Manager at Canon Europe, said: “Our Future of Filmmaking report offers a holistic view of what the next decade looks like based on trends and the current trajectory of filmmaking. It’s an exciting time for the industry and we’re looking forward to how it evolves, focusing on how Canon can help support the needs of filmmakers – whether it be supporting virtual production or solo shooters with our pioneering products, or championing local stories and creativity.”


Martin Raymond, co-founder and editor-in-chief of The Future Laboratory, said, “Far from the industry fragmenting, due to next generation tech and the many co-creators and digi-maestros championing it, the sector now has more channels than ever to address audiences – from the metaverse to social media – while techno-collectives, and decentralised automatous organisations of creatives, technicians, and CGI specialists are all rebooting and rewriting the rules of film making 21st century style.”


The report showcases the rise of four key types of filmmakers – spurred on by new attitudes to digital, emerging technology, collective thinking and empowerment – and how they’re transforming the industry:

1. Empowered creators
2. New tech masters
3. Symbiotic storytellers
4. Conscious collectives

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New Tech Masters – Filmmakers who are optimising technological acceleration to enable smart efficiencies and boundary-crossing forms. They are striving for filmmaking that is agile, efficient and enhanced – the New Tech Masters are spurring the emergence of three key trends: the use of Adaptive Ecosystems, the emergence of VPOD (virtual production on demand) and the Metaverse rising:

• Adaptive Ecosystems: Artificial intelligence (AI), analytics and automation are replacing previously fragmented production supply chains with low-latency solutions able to deliver benefits to large- and small-scale productions alike.
• Virtual production on demand: More than an inter-pandemic industry lifeline, virtual production platforms are emerging as a certified, often enhanced filmmaking method as smart brands increasingly create turnkey solutions and VP studios ready for use.
• Metaverse rising: New virtual technologies are transforming once fringe productions into coveted entertainment experiences, with the metaverse creating potential for fully immersive, customisable films and broadcasts.

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