DUBAI, UAE, Nov. 27, 2023 /PRNewswire/ -- Canon Middle East and Turkey has set its sights on robust growth, projecting 11% revenue growth in 2023. Driven by its commitment to serve the 'Customer of Tomorrow', the company anticipates double-digit growth in both consumer and business product segments in 2024.
Canon continues to invest more than 8% of its global sales in R&D annually, underscoring its commitment to innovation. The company's growth mirrors global economic trends, with thriving markets such as the Middle East showcasing a robust 4.8% growth rate, surpassing the global average.
These figures and projections were revealed during Canon's 17th regional Annual Partner Conference. Centred around the theme 'ONE', the recent event emphasized the importance of collaboration and innovation in the ever-evolving world of customer-centricity.
It also served as a platform to address the shifting industry landscape and respond to evolving customer needs across Middle East and Turkey.
Venkatasubramanian (Subbu) Hariharan, Managing Director of Canon Middle East & Turkey, spoke passionately about the significance of this annual gathering in the region. He emphasized the importance of unity, innovation, and customer-centricity, stating: "Our commitment to our partners and our shared vision to be lifetime imaging partners, enhancing the lives of the 'Customers of Tomorrow', has never been stronger. Canon's achievements in 2023 are testament to our resolute mindset focused on understanding customers and elevating our value propositions in the market."
Canon showcased its forward-looking approach by addressing future customer needs in image capture, from crafting human avatars for the metaverse to enhancing live streaming and vlogging with improved kits. The company also outlined its commitment to businesses of tomorrow by embracing the digital shift, offering pioneering business applications for packaging and label printing. Canon's innovative products and software offer unparalleled workplace and remote connectivity solutions.
"As we emerge from the shadows of the pandemic, our growth journey evolves and phase two beckons. From 2024 to 2026, we embark on an accelerated growth trajectory in this new world, Subbu concluded.