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Metaverse News Europe


Centaurify partners with Universal Music Central Europe for digital engagement

3/20/2023

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Universal Music Central Europe (UMG) and Centaurify today announced a partnership to bring music fans and artists together in new and exciting ways. With deep roots in the music industry and web3 space, Centaurify will deliver a range of solutions for UMG artists who want to explore new forms of digital engagement with fans.

As part of the partnership, UMG will release a series of exclusive, limited-edition collectibles celebrating their artists' achievements. These collectibles celebrate achievements in the artist's career and give fans a chance to own a piece of music history.

Centaurify Co-founder David Rootwelt-Norberg said: “We are thrilled to partner with UMG, a world leader in the music industry, and to help their amazing roster of artists transition into the web3 space. We’re excited to make the Universal project a success and build on this with a series of other projects already in development.”

Bjørn Rogstad, Universal Music Group Norway Managing Director, said: “We are excited to announce our partnership with Centaurify and believe this collaboration will bring about significant learnings, innovation, and growth. This partnership allows us to tap into Centaurify's cutting-edge technology and expertise and deliver engaging new products for our artists and their audience."

Atle Richter Schie, UMG Norway Innovation Manager, said: "We are always looking for new and exciting ways to bring value to artists and are excited about the opportunities this will bring in building deeper fan engagement."

​Full story here
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  • Home
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  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
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    • Top Cloud, Enterprise or Technology Partner
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    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
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    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
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