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iHeartMedia’s iHeartLand was built using 'Fortnite' Creative and will host 20 major events in the next year
Charlie Puth has confirmed his first live gig in the metaverse, as part of a partnership between iHeartMedia and Fortnite Creative. The gig, which will take place inside the specially created iHeartLand, launches September 9 at 7PM ET (midnight BST). The two-part event will see Puth perform tracks from his upcoming album ‘Charlie’ before hosting an interactive game “designed to test fan knowledge”. “I’m so excited to enter the metaverse for the first time in partnership with iHeartRadio and check out all iHeartLand has to offer. It’s really important to me to connect with my fans in new ways and it’ll be a blast to all come together and have some fun,” said Puth. “I couldn’t be happier to share this with iHeart and the fans who have been part of some of the most memorable moments in my career. See you there!” Puth’s concert is one of 20 major events that iHeartLand will host in the next year. “What iHeartMedia and the team at Atlas Creative have created is a compelling look at a future of Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways at scale,” said Epic Games’ vice president of metaverse development, Matthew Henick. “We can’t wait for players to experience all of the incredibly ambitious content that iHeartLand has planned in the coming months.” Full story here
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