Consumer Are Ready To Shop In The Metaverse This Holiday Season

Accenture’s Annual Holiday Shopping Survey said that for the 2022 holiday season, consumers are exploring new ways of shopping, from live streaming to virtual worlds in the metaverse and buying and Non Fungal Transactions (NFT).


The survey said that more than 30% of consumers plan to shop in the metaverse or buy a virtual experience this holiday season. More than 67% of retail executives said their company is starting to experiment and explore how the metaverse and virtual products and services can add to their businesses.


Kicking off 2021, Selfridges launched a live-stream shopping show in Cantonese. The store had around 1,800 NFTs available for purchase from 28 January 20212, ranging in price from £2,000 to £100,000. And in September 2022, Bloomingdale’s celebrated its 150th birthday by opening new virtual doors in the metaverse.


Jill Standish, Accenture’s Global Head of Retail, said that retailers are shifting to technology to engage with consumers this season because consumers expect to move freely and seamlessly across both digital and non-digital channels at every point in the buying journey.


“In response, retailers have been busy blending online and offline capabilities to lower operational costs and delight shoppers with convenience, competitive pricing, and creative and engaging experiences,” said Standish. “With marketplaces being increasingly fragmented, retailers are looking to tech-led innovation to reach and engage consumers and their employees too.”

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