Crystal Palace FC, a football team in London, has recently decided to join the trend of using non-fungible tokens to increase their fan engagement. As the popularity of non-fungible tokens (NFTs) is gaining momentum, many companies, clubs, and personalities worldwide are joining this trend. NFTs allow for more engaging media, such as virtual “in-game” items that are available for purchase and trade, as well as for special experiences and rewards with celebrities or VIPs.
Crystal Palace decided to follow in the footsteps of other well-known players in the world of football, including the famous French football club Paris Saint-Germain who applied for trademark registration related to NFT in mid-March.
Crystal Palace Football Club is winning the battle to enter the metaverse world. Crystal has filed two filings to the USPTO for the “lion head” name and logo and the “trophy” logo.
Widespread interest in the metaverse
NFTs are one of the most exciting developments in crypto, as they can be used to create truly unique digital assets that can be traded on the blockchain. In addition, they’re a great way for brands and organizations to build deeper relationships with their audiences by offering truly one-of-a-kind things. And with the rise of virtual reality (VR), there’s never been a better time to get started!
Football star and Manchester United player Cristiano Ronaldo recently entered a multi-year exclusive NFT partnership with Binance, the world’s largest cryptocurrency exchange by trading volume. Ronaldo said that he was excited to work with the team “to build something that can be classed as one of the best projects in the future.”
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