A first-of-its-kind partnership with simulated world game The Sims invites players to select clothing and merchandise it to earn virtual currency.
Depop is partnering with The Sims to bring seller-designed virtual clothing to the in-game world, and encourage secondhand shopping in the physical one.
In a new expansion pack aimed at teens called “High School Years”, The Sims players can purchase Depop clothing with in-game currency, and will be rewarded for reselling their outfits via a new Sims app called Trendi, where they will determine pricing and promote their listings, mirroring Depop’s IRL experience.
The peer-to-peer resale platform is one of the first secondhand sites to dive into digital clothing and appear in a virtual world. The Sims and Depop created a range of digital apparel to provide in the experience. Additionally, five top Depop sellers from the US, UK and Australia were tapped to create three custom pieces each, with some inspired by pieces they had produced themselves for their actual Depop stores and other pieces inspired by secondhand or vintage pieces, says brand director Steve Dool. Pieces include patchwork jeans, a graffitied leather jacket, a pale-blue mini-dress with a white collar, black fishnet tights, knee-high boots and a lace-up peasant vest.
The sellers were chosen with an emphasis on global representation and for having a distinct aesthetic recognisable among those who follow their Depop shops. Depop, which was acquired by Etsy in 2021, reports it has more than 30 million registered users in more than 150 countries.
Dool calls digital upcycling a “really amazing challenge”. “The beauty of a project like this is that there are no boundaries on each sellers’ creativity, so they were able to dream up their fantasy upcycled, vintage or custom pieces,” he says. “Upcycling digitally mirrors the process in the real world, using vintage and secondhand items as a creative starting point and then customising and tweaking them from there.”
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