DEPT enters India by acquiring Tekno PointRead

Dept has announced its operations in India by acquiring Tekno Point, a Mumbai-based organisation.
It aims to use Tekno Point's 500-member team of Adobe specialists to accelerate its service offering for its global client base. Tekno Point was founded by Himanshu and Yash Mody.

According to Himanshu, the fourth version of this company now has a singular focus on Adobe DXP and offers an in-depth understanding of the technology across several industries. Campaign India caught up with Himanshu Mody along with Dimi Albers, CEO, Dept, and Vishnu Mohan, partner and chief growth officer, Dept, to learn more about the acquisition and entry into India.

Below are edited excerpts:

How do you view Tekno Point, and what made them the perfect fit to acquire to begin operations in India? Dimi Albers
(DA): The Indian market is an important part of our strategy for the broader Asian market. We entered Asia 13 months ago and wanted to replicate the model that we first built-in Europe and then the Americas. The three key markets within Asia Pacific are Australia, India and Southeast Asia. We did our first transaction in the market in Australia in September, and now we have Tekno Point joining.

What’s the model that you have been working on?
DA: We started as a small Dutch agency in 2015. That small Dutch agency focussed on platform work, particularly the design and development of websites, commerce and apps. We wanted to create a model of an integrated agency that works across the full digital customer journey, both on the technology and marketing side, which goes international and global. We bring together capabilities across the full spectrum of tech and marketing to help our clients outperform the markets. We built this up first in the Netherlands and Europe till 2018. We covered 11 markets in Europe before entering the USA in 2019. We built that to 50% of our business before entering Asia Pacific in 2022. We are now at 4,500 people across geographies (including Tekno Point).
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