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Deutsche Telekom is developing hologram technology for our metaverse future

9/29/2022

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German telecommunications provider Deutsche Telekom is developing hologram technology to "merge virtuality with reality”.
The technology will create 3D rendered imagery from smartphonesAlongside Orange, Telefónica, Vodafone and Slovakian deep tech company MATSUKO, Deutsche Telekom is developing hologram technology to make “holographic calls as easy and simple as making a straightforward phone call”, Vodafone said in a press release last week.
The head of global devices partnerships at Deutsche Telekom, Sven von Aschwege, said that the international companies have decided to work together since “[holographic calls] only really make sense if they work with everyone and not just with a company's customers." The hologram will be created with a 5G internet connection and a smartphone selfie camera, and will create a 2D image which is then rendered into a real-time 3D image.
If the news makes you feel like you’re living in the future, a quick look at MATSUKO’s website will bring you back to reality. In a promotional video showing off how the company sees their technology shaping the working life of tomorrow, a businesswoman’s disembodied head and shoulders (three times the size of her real head) is shakily projected on the other side of a meeting room. Her colleague stands holding a smartphone at arm's length to project the image.
If anything, the technology seems to have worsened since 2012, when Coachella crowds were blown away by a hologram of deceased rapper Tupac appearing on stage with Snoop Dogg and Dr Dre. Maybe MATSUKO should have invited Tupac to the business meeting instead.

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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
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    • VIP Jury
    • Brella Event App & Networking
    • Venue
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    • FAQs
    • Tickets
      • Pay via Credit Card
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