DICK’S Sporting kicks off Back-to-School with Roblox game

DICK’S Sporting Goods announced the launch of “School of Sport,” an interactive experience on the Roblox platform that infuses sport and style and gives users a chance to compete in a variety of challenges, quests and obstacle courses (“obbys”).
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/8858256-dicks-sporting-goods-launches-roblox-school-of-sport-for-back-to-school/
Consisting of six virtual spaces, “School of Sport” takes place at DICK’S Sporting Goods High and mimics the characteristics of a real-world high school, bringing the most compelling aspects of back-to-school onto Roblox.
“It is important for us to continue evolving the way we engage with consumers. We are excited to make our entrance into the Metaverse with ‘School of Sport,’ creating a space to share sport and style while also connecting with our younger athletes,” said Ed Plummer, Chief Marketing Officer at DICK’S Sporting Goods.
DICK’S Sporting Goods is launching the brand’s larger Sport Your Style back-to-school campaign, which is focused on versatility and encourages teens to own their individual style. While this theme is woven throughout the “School of Sport” experience, it is most prominent in the Roblox experience’s first environment, The Locker Room, where the transition from sport to style commonly occurs in real-world school.

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