Disney Reappoints Pro-Metaverse CEO Bob Iger, What Does This Mean for Disney?

The return of former Disney CEO Bob Iger to the top job, along with several recently-hired metaverse executives, could signal a more aggressive push into virtual worlds for the House of Mouse after it received approval for a metaverse-related patent in Dec. 2021.
Bob Iger will take over the reins from predecessor Bob Chapek, who failed to secure support from investors and content creators during his tumultuous 33-month tenure. 
Bob Iger given an open cheque to drive strategic growthUnder Bob Iger’s leadership, Disney’s board hopes the company can successfully navigate a rapidly-shifting entertainment industry landscape. 


“The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period,” said board member Susan Arnold.
The company is bleeding billions from its Disney+ streaming service and is looking to raise revenue through an ad-based version of the service. The board also hopes that Bob Iger will help repair Disney’s frayed relationship with Hollywood executives regarding Chapek’s streaming-first philosophy.

Full story here