DIY metaverse worlds to virtual fittings: Four incredible innovations celebrated in The Tech List

Retail Week’s index of the 50 digital leaders driving retail innovation publishes today, shining a light on individuals powering game-changing technologies alongside those investing to improve business operations. Here are some of the next-level advancements celebrated 

Build your own metaverse
Recognised among The Tech List Start-ups and Disruptors, Evelyn Mora is one of the top new voices shaping the metaverse. Paris-based entrepreneur Mora founded Helsinki Fashion Week in 2018 and in 2020 hosted the world’s first virtual 3D fashion week, which was streamed by more than 500,000 people.
Building on this engagement, Mora has sought to realise the potential for Web3 tools – third-generation web technologies such as blockchain and AI – to find alternative, sustainable business models for retailers.
In 2021, Mora founded Digital Village, a platform that exists to help solve the problems and challenges faced by traditional fashion brands when transitioning into the Web3 space.
It uses tools and technologies across social media, gaming and ecommerce to introduce brands to Web3, the internet of things and virtual environments.
It encourages brands and creators to build their own metaverses, with the future goal being a network of metaverses that users can enter and travel around using one avatar.
Users of Digital Village’s services can purchase their own metaverses and NFTs (non-fungible tokens), export assets from the marketplace, and build their own environments and communities. They will then be interoperable with other metaverses that have been created in the Digital Village ecosystem. 
The platform only launched in September so the jury is out on the uptake, but Mora’s work in the field makes her one to watch.

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