A 15 year study by Leipzig University and four other universities reveals longitudinal insights and identifies key areas of action for leaders to drive future success
BRUSSELS, Sept. 7, 2023 /PRNewswire/ -- The 2023 edition of the European Communication Monitor (ECM) has been presented by a research group from leading universities in Germany, the United Kingdom, Slovenia, Norway, and Spain today. The study is known as the world's longest running empirical study on current and future developments in strategic communication and public relations. It is based on surveys of almost 40,000 communication professionals from 50 countries.
The current edition provides unique insights by combining a look back at the most important strategic issues for communication management over 15 consecutive years with a look ahead that identifies five key areas of action for communication leaders. The outlook is based on longitudinal empirical insights from the ECM and current research literature. The authors present theses for communication leaders that stimulate reflection and debate.
The full ECM 2023 Report (PDF, 64 pp.) is available for free at www.communicationmonitor.eu. (...) Source