Emirates will introduce NFT and metaverse experiences

Airlines, which have made a name for themselves for their innovative customer-centric products and services, today announced their plans to create a brand experience in the metaworld. In addition, NFT tokens will appear: both collector's and utility tokens. The first projects are already underway and their inauguration is expected in the coming months.

Emirates also announced that its Emirates pavilion at Expo 2020 will be transformed into an innovation hub. It aims to attract talent from around the world to bring forward-looking airline projects to life, including those related to metaverse, NFT and Web3. - Dubai and the UAE are leading the way in the digital economy with a clear vision backed by a practical policy and regulatory framework in areas such as virtual assets, artificial intelligence and data protection.

Emirates has always used advanced technologies to improve business processes, enrich the offer for customers and improve the skills and experiences of our employees. We are excited about the possibilities of the digital space of the future and invest significant funds and resources to develop products and services with advanced technologies that will result in sales, brand experience and business efficiency.

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