British creative transformation firm WPP and Epic Games, a leading software firm for interactive content, announced a partnership last week to help the former’s client brands build digital experiences for the Metaverse.
According to the partnership, both companies have launched a programme to “upskill thousands of WPP creatives and technologists” on developing brand experiences via Epic Games’ hit title Fortnite.
The Unreal Engine-powered game will boost real-time 3D (RT3D) content creation and production for metaverse experiences as a training curriculum complete with tailored instruction for creatives, executives, and the media, the company explained.
Nilufar Fowler, Executive Vice President of Strategic Partnerships for WPP, said in a statement,
“We think of WPP as the creative transformation company, one that embraces new environments like the metaverse and sees the potential for clients. Epic’s technology is world-class, and we are delighted to partner with it to raise the bar for social experiences in virtual worlds on behalf of our clients”
Matthew Henick, Epic Games’ Vice President of Metaverse Development, added the collaboration would boost the creation of “diverse social entertainment experiences” for global users.
He explained further, stating,
“This partnership with WPP bolsters our mission to educate more trailblazing brands and creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and Sketchfab can be used to bring their metaverse visions to life.”
Following Facebook’s rebranding as Meta in October last year, multinational tech firms have aimed to compete in the global virtual space race with new tools and programmes, production studios, and tech solutions aimed at shaping the next generation of immersive technologies.
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