Falcon’s Beyond Global, a fully integrated development enterprise for IP-driven parks, resorts, media and merchandise, has announced a new loyalty and online gaming platform which will enable players to connect and be rewarded for engagement across digital and real-life experiences. The programme, named BeyondME, will be powered by Falcon’s proprietary and patent-pending ÄEONXP technology, which is designed to transform personal experiences with a connected gaming ecosystem that extends engagement and motivates repeat visits. BeyondME’s virtual currency, called XP, can be earned by participating in an assortment of experiences across Falcon’s Beyond properties and virtual experiences such as online games within the BeyondME web app. XP can also be attained on purchases at Falcon’s physical retail locations and e-commerce store, the latter currently in development.
A co-operative effort Falcon’s Beyond has teamed up with Estonia-based Ready Player Me, who make it possible to create avatars in virtual worlds. Players will use a selfie to instantly generate their Ready Player Me avatar for use in BeyondME, with the advantage of further personalising their digital likeness with hundreds of clothing, accessories, and hairstyle options. These customisations can be acquired by spending eared XP or purchased directly. On mobile devices, players can use AR to take selfies and control their avatars’ movements and interactions with real-world environments.