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Metaverse News Europe


H&M launches glitzy Metaverse Design collectionat London Fashion Awares

12/7/2022

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Using the red carpet of London's Royal Albert Hall as the runway, the Swedish design house showcased 10 looks from their new collection.

The Fashion Awards 2022 was a feast for the eyes. Attracting a spree of A-listers from across the world, it was a chance for the who's who of screen and scene to demonstrate their sartorial prowess. There was lime green Gucci, there was burgundy backless Valentino, there was voluminous Nina Ricci and so many more show-stopping looks. And among them on the step-and-repeat was the debut of a new and innovative collection for H&M.


Using the red carpet of London's Royal Albert Hall as the runway, the Swedish design house showcased 10 looks from their new Metaverse Design Story collection. Models Irina Shayk, Alva Claire and Leomie Anderson, joined musician Joy Crookes and actor Shay Mitchell, decked out head-to-toe in key pieces from the new collection, ahead of their becoming available to buy, on December 8.

The collection is designed to reflect the blurred lines between our IRL personalities and the people that we become when we're in online spaces, blending practicality (and an emphasis on sustainability) with the fantasy of avatar-fashion.

Full story here

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  • Home
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • Investors-ScaleUps Matchmaking
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Exhibitors
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • 2022 Summit&Awards
    • Photos 2022
    • Agenda 2022
    • Videos 2022
  • Contact