Fashion powerhouse Lacoste files 5 trademarks for metaverse-compatible brand

Popular fashion company Lacoste has furthered its outreach into the metaverse by filing applications for related trademarks for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand compatible with the cryptocurrency sector.


Specifically, the clothing brand’s filings with the United States Patent and Trademark Office (USPTO) from February 17 were revealed in a tweet published by non-fungible token (NFT) and metaverse-licensed trademark attorney Michael Kondoudis on February 22.


According to the information shared by the attorney, the trademark filings cover NFTs, crypto transaction software, virtual clothing, footwear, eyewear, sports gear, stores for virtual goods, extended reality virtual environments, advertising, education, and the provision of virtual real estate services.

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