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Metaverse News Europe


Fashion’s next metaverse opportunity: Turning real models into digital avatars

9/7/2022

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Los Angeles modelling agency Photogenics is launching an avatar division, giving brands talent to work with in the metaverse that’s a departure from past iterations of digital-only personalities. All avatars are based on models currently signed to the agency, and act as their “alternate egos” for the metaverse.
Photogenics created the avatars via 3D scans of models’ faces, while their bodies were rendered from scratch. They were also given unique voices and styles to keep them “feeling real”, says Photogenics CEO Nicole Bordeaux. The models worked with Nina Hawkins, designer and founder of Lilium Labs, on their avatar appearance, including what features, clothing and accessories they would and would not be comfortable with for their virtual counterparts. Some of the models chose to reflect reality, while others took more creative liberties with their appearances; models are also able to decide if and when to update their avatars as they age and change. There are currently 13 models on the roster with more in the works.
Photogenics models are available for metaverse-based shoots, drops, wearables, events and other modelling jobs. Brands pay to licence out the avatar models for metaverse campaigns for a given period of time. Photogenics transfers an NFT with a built-in burn period, at the end of which the proof of licence expires. The client licence agreement specifies rates and usage, however, Photogenics has not disclosed how profits will be split, or how models will be paid, only that the division is a partnership between all parties and may depend on the project. Through the agency, brands can also employ Hawkins to digitise their designs and dress the models. Designer and Horizon Lab founder Sage Morei, who made the promotional film for this first group of avatars, is also available to create video campaigns.

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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact