Portuguese soccer club FC Porto is digitising its stadium in the Upland metaverse, as well as offering team and player non-fungible tokens (NFTs) for fans to purchase in the platform.
The club is the first in Europe to partner with Upland, whose platform is linked to real world geography. This structure allows players and businesses to purchase ‘digital land’ which can be used to build virtual neighbourhoods and create attractions or businesses that generate revenues.
These virtual environments also act as a potential fan engagement tool for sports organisations with visitors able to make purchases or earn rewards.
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