FIAT Metaverse Store: the first showroom in the world powered by the metaverse

FIAT Metaverse Store is the first interactive showroom in the world powered by the metaverse, which makes the Brand a true leader in offering an   immersive yet simple brand experience .
The technology launched by FIAT is, in fact, the first of its kind to fuel an end-to-end sales experience in the metaverse, revolutionizing the  brand's entire customer experience . In the Metaverse Store there is the FIAT Product Genius, a person in the flesh, who answers in real time to any customer question.

“At FIAT we are once again at the forefront in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It's a magical experience: an immersive, human-led journey into the world of FIAT. Simple and user-friendly, in line with the idea of ​​“tech it easy”, and accessible to all, thanks to its technology” – declared Olivier Francois, CEO of FIAT and Global CMO of Stellantis.


With the new FIAT Metaverse Store, the brand continues its journey towards a  simple but innovative customer journey  , in continuity with the simplification strategy begun a few weeks ago with the configuration of the new range.


The totally digital experience is accompanied by the physical one: the customer can in fact decide to go to the nearest dealership to take a test drive.

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