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FIAT Metaverse Store: the first showroom in the world powered by the metaverse

12/2/2022

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FIAT Metaverse Store is the first interactive showroom in the world powered by the metaverse, which makes the Brand a true leader in offering an   immersive yet simple brand experience .
The technology launched by FIAT is, in fact, the first of its kind to fuel an end-to-end sales experience in the metaverse, revolutionizing the  brand's entire customer experience . In the Metaverse Store there is the FIAT Product Genius, a person in the flesh, who answers in real time to any customer question.

“At FIAT we are once again at the forefront in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It's a magical experience: an immersive, human-led journey into the world of FIAT. Simple and user-friendly, in line with the idea of ​​“tech it easy”, and accessible to all, thanks to its technology” – declared Olivier Francois, CEO of FIAT and Global CMO of Stellantis.


With the new FIAT Metaverse Store, the brand continues its journey towards a  simple but innovative customer journey  , in continuity with the simplification strategy begun a few weeks ago with the configuration of the new range.


The totally digital experience is accompanied by the physical one: the customer can in fact decide to go to the nearest dealership to take a test drive.

Full story here


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  • Home
  • Photos 2022
    • Videos 2022
  • News
  • Nominations
    • Top Debut in Metaverse
    • Top European Metaverse
    • Top VC/Accelerator/Incubator
    • Top Blockchain Developer Services Provider
    • Top Blockchain Game of the Year
    • Top CVC Partner for Web 3.0/Metaverse
    • Top Corporate Partnership
    • Top Legal Firm or Services for Metaverse/Web 3.0 businesses
    • Top Avatar Design, Digital-Twin, or Identity Company
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Global City for Web 3.0/Metaverse Ecosystem
    • Top Fashion or Consumer Brand Initiative
    • Top Sports, or Events, Brand Initiative
    • Top B2B or Industrial Initiative in Metaverse
    • Top Wallet, or Digital Payment, ecosystem
    • Most Exciting StartUp or Early-stage Company
    • Top XR/AR/VR Firm for Metaverse
    • Top Consumer Hardware or Interface for Metaverse/Web 3.0
  • The Event
    • Agenda
    • VIP Jury
    • Brella Event App & Networking
    • Venue
    • Hotel Reservation
    • FAQs
    • Tickets
      • Pay via Credit Card
  • Contact