Fifa strikes agrees mega, multi-year deal with Roblox

World football’s governing body Fifa has agreed a multi-year partnership with online game platform Roblox as it seeks to appeal to a younger audience ahead of the World Cup in Qatar.
The launch on Roblox of FIFA World, “a virtual environment that celebrates the power of football and the rich history of its pinnacle events”, is Fifa’s first venture into gaming since the ending of its highly successful FIFA video-game collaboration with EA Sports earlier this year.
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