Major food brands seem to be indicating that they plan to launch virtual food, drink and restaurant services in the future.
A number of food companies have recently begun to position themselves within the Web3 ecosystem by filing trademark applications for the Metaverse and nonfungible tokens (NFTs). Licensed trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink and restaurants.
"Kraft has applied to trademark the iconic Weinermobile!
The October 12 filing claims plans for: NFTs + Digital Tokens NFT Marketplaces Virtual Foods + Drinks + Restaurants Online Stores for NFTs + Virtual Goods
The trademark application suggested that Kraft Foods Group also has plans to operate a virtual restaurant, as well as feature virtual goods for home delivery in both real and virtual worlds.