Ford has recently filed several trademark applications with the United States Patent and Trademark Office (USPTO) to get ready for a possible push into the metaverse. Licensed trademark attorney Michael Kondoudis revealed the filing in a tweet last week and claimed the car giant was making a “big move” into the metaverse. The filings will cover its major brands claiming plans for virtual cars, trucks, vans, and clothing as well as online stores for non-fungible tokens (NFTs).
In light of the fact that the corporation has previously said that it was investigating the digital world to develop new methods to grow its business, this latest move by Ford is hardly surprising. Alexandra Ford English, worldwide brand merchandising director at Ford, announced in September last year:
“Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs.”
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