Jon Vallapulos, the former Roblox head of music presiding over concerts from artists such as Lil Nas X and Twenty One Pilots, has signed on as Napster's CEO.
A blast from the past makes a foray into the future as Napster, a company that paved the way for modern music streaming services, plans to dive headfirst into the metaverse. The pioneering music service kicked off its web3 journey with its recent move to bring former Roblox music lead Jon Vallapulos on as the company CEO. Vallapulos will use the expertise he gained working with the sandbox game to spearhead the company’s push into virtual concerts.
There’s no question that the music industry has struggled to figure out where the metaverse fits into traditional business models. With major record labels taking meticulous measures to exercise their rights to copyright strikes under the Digital Millennium Copyright Act (DMCA), many music companies have struggled to strike a balance between protecting the rights of the artists they represent and making music broadly accessible to the masses.