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After the collaboration between Nomadic Labs and France-based sports equipment and apparel company, Decathlon, on Non-Fungible Tokens (NFTs) turned out to be successful, the latter has delved deeper into the web3 industry through layer-one (L1) Tezos (XTZ) blockchain.
According to the announcement, Decathlon has unveiled its virtual reality project dubbed Rockrider Geocaching Game which combines physical outdoor activities and the digital realm through the Tezos blockchain. Notably, the Rockrider Geocaching Game is currently available to the European market, with the 1,000 digital treasuries distributed around France and Germany, specifically near the scenic Rhine River that originates from the Swiss. (...) The collaboration between Decathlon and Nomadic Labs has given the former confidence to further venture into combining its traditional enterprise with web3 technology. Moreover, the Rockrider game is expected to attract outdoor enthusiasts and at the same time tech-savvy individuals. Additionally, the Rockrider game encourages more people to visit the scenic and historic locations of Europe through the Rhine River. (...) Meanwhile, the development of Rockrider on the Tezos blockchain is expected to be of significant boost to the XTZ holders amid the ongoing mainstream adoption of digital assets. According to our latest market data, XTZ traded around 82 cents on Friday, having gained about 30 percent in the past four weeks. Worth noting that XTZ is a medium-capped altcoin with a market cap of about $750 million and an average 24-hour trading volume of around $36 million. Source
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