Art, artifacts and untold family stories from the world-renowned Mexican painter Frida Kahlo are being digitized and uploaded to the metaverse.
The family of the world-renowned painter Frida Kahlo released never before seen art and memorabilia tied to the artist into the metaverse. The content debuted in a permanent exhibition during the third-annual Metaverse Art Week in Decentraland, held on Wednesday, Aug. 24 through Sunday, Aug. 28.
Metaverse users are now able to experience the art, along with personal anecdotes told by close family members in a digital replica of the “Red House.” The house represents the real-life version of the Red House, owned by the family, which stands in Mexico City.
However, in the metaverse version of the Red House, each room represents little-known parts of the artist's life before her infamous relationship with the Mexican painter Diego Rivera.
Luke McFarlane, the co-founder of Ezel, the company responsible for the archival materials, elaborated:
“The first 20 years will be represented in this house. It sets up a lot of her struggles and adversities, but also her drive and passion for life; between polio, coming of age and a major bus accident.”
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