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Metaverse News Europe


Gap partners with French Dogami on petaverse project

7/28/2022

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As of late July, digital Gap logo hoodies specifically designed for Dogami avatars will be available for purchase allowing players to express their virtual pet’s individual style that will have a direct impact on game stats. 

The virtual apparel will be available in three-item packs. In particular, there are 8 different types of accessories, each available in eight colors, and four levels of rarity (Rare, Epic, Legendary and Artifact). They will be made exclusive to Gap Threads NFT holders for 24 hours, and will later open to the general public.

“As the metaverse and petaverse grow, Gap will continue to explore this space by embracing creativity and innovation that shapes culture by amplifying individuality, both in the physical and digital worlds,” said Mary Alderete, Gap’s chief marketing officer.


The Gap Threads marketplace and Dogami are both built on Tezos, a more energy efficient blockchain, allowing for minimal energy consumption and a low carbon footprint.

The brand continues to explore new channels to engage customers in the rapidly evolving digital ecosystem. Most recently, Gap launched its third collection of limited-edition non-fungible tokens (NFTs) in partnership with contemporary artist and former professional soccer player Demit Omphroy. 

Full story here

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022