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Metaverse News Europe


Gap opens flagship store in the metaverse

5/19/2022

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Fashion retailer Gap is doubling down on its metaverse strategy by announcing a new, purchase-free virtual experience in Roblox, the popular children’s video game that’s evolved to become a major commercial hub in the metaverse.

The “Club Roblox Boutique,” as the activation is being called, is being built in partnership with SuperAwesome, a tech company that collaborates with “hundreds of brands and content-owners to enable safe digital engagement for under-16s,” per the company’s website. The virtual space has been modeled after the company’s flagship store in Times Square.

This isn’t Gap’s first adventure into the rapidly expanding world of Web3. In January, the retail company unveiled its 
first-ever NFT collection, which it developed in partnership with artist Brandon Sines — creator of the famous Frank Ape character. Gap’s upcoming virtual boutique, which is slated to launch this Friday, follows a string of similar activations from youth clothing brands — such as PacSun and American Eagle — that have been built in Roblox and geared towards boosting engagement with younger, more tech-savvy fans.

Full story here

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  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
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      • Pay via Credit Card
  • Exhibitors
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    • 2022 Event
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