Gartner's IT Symposium/Xpo 2022, Gold Coast, took place 12-14 September.
Six trends are driving the use of metaverse technologies today and will continue to drive its use over the next three to five years, according to Gartner, Inc.
Speaking at Gartner IT Symposium/Xpo in Australia this week, Marty Resnick, VP analyst at Gartner said that while widescale adoption of metaverse technologies is more than 10 years away, there are practical ways organizations are harnessing them now, for example, in employee onboarding, sales enablement, higher education, medical and military training and immersive shopping experiences.
“Today, emergent metaverses are in their infancy. But technology trends, with proven use cases and business outcomes, are just the beginning of the value technology innovation brings to the enterprise,” Resnick said. “The longer-term bets are the true differentiators that could disrupt an entire industry, and the metaverse is one of those bets.”
Gartner defines a metaverse as “the next level of interaction in the virtual and physical worlds.” Metaverse technologies allow people to replicate or enhance their physical activities, by transporting or extending physical activities to a virtual world, or by transforming the physical one.
Despite the hype, the adoption of metaverse technologies is nascent and fragmented. Gartner recommends caution when investing in a specific metaverse, as it is too early to determine which investments will be viable in the long term, and the ethical, financial and reputational risks of early investments are not fully known.
“Use this time for learning, exploring and preparing for a metaverse with limited implementation,” Resnick said. “Review these six trends for opportunities that could benefit your organization.”
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