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Metaverse News Europe


German designer Philipp Plein buys $1.4mn virtual land

5/31/2022

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German fashion designer Philipp Plein has purchased a large plot of land in Decentraland, the first ever virtual world owned by its users in the metaverse for 510 MANAs (the Decentraland’s own cryptocurrency, approximately $1.4 million). It has a size of 65 Decentraland parcels, the equivalent of approximately 16,400 sqm in the real world.
​The estate will be called Plein Plaza. The acquired real estate is situated in a prime location directly overlooking one of the Genesis Plazas, framed and accessible from two roads, the luxury fashion company said in a post on its LinkedIn account. Future developments will include luxury retail stores, entertainment, an art museum, a hotel and luxury residences.
Plein stated, “I am very excited and truly proud to have seized this opportunity to own a portion of the metaverse so early on in the development and establishment of this new universe. We are there to stay and to develop and share the creativity of all our brands also in this new dimension of human interaction in which I personally believe a lot!”

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  • Home
  • News
  • Nominations
    • Top Global Event
    • Top Metaverse Platform & Virtual World
    • Top VC or Accelerator
    • Top Blockchain Developer Services Provider
    • Most Impactful Marketing Advertising Campaign
    • Most-promising Corporate VC Investment
    • Top Corporate Partnership
    • Top Legal Firm for Metaverse/Web 3.0 businesses
    • Top Avatar Design Company
    • Top Digital Twin Initiative Enterprise
    • Top Digital Twin Initiative Consumer
    • Top Cloud, Enterprise or Technology Partner
    • Top Partner for establishing early-stage presence in Metaverse
    • Most Innovative NFT Project
    • Top 3D Design Firm for Metaverse
    • Top Fashion Brand Initiative
    • Top Consumer Experience & Entertainment
    • Top Sports Brand Initiative
    • Top Enterprise Productivity initiative
    • Top Digital Payments platform
    • Most Exciting Scale-up Company
    • Top XR AR VR Firm
    • Most Exciting Hardware for Metaverse/Web3
    • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Summit Agenda - Day 2
    • Strategic Partners Matchmaking - Day 1
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022
    • FAQs
    • Brella Event App & Networking