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Metaverse News Europe


Germany's Adidas Originals to launch avatars for metaverse

5/18/2022

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Celebrating the arrival of the latest Ozworld collection, Germany’s Adidas Originals has introduced its first personality-based AI generated avatar creation platform in partnership with Ready Player Me that will allow each unique avatar to freely traverse the metaverse across over 1,500 apps and games. Users can experiment by animating their avatars, as well as digitally trying on and purchasing sneakers from the collection.The web experience champions the essence of individual personalities rather than physical appearances by prompting users to answer a series of questions – including picking their favourite

Ozworld footwear silhouette – in order to learn more about who they are. Once this information has been shared, the platform will translate the input into a unique digital avatar that takes aesthetic inspiration from the collection’s dynamic visual codes, the company said in a media release.
​
Every user will also be able to download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts.
The experience was scheduled to be launched on April 8, however, the company has delayed it due to unexpected technical challenges in the Ozworld platform.

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  • Home
  • News
  • ShortListed Companies
    • Nomination: AI Use Cases
    • Nominations
      • Top Global Event
      • Top Metaverse Platform & Virtual World
      • Top VC or Accelerator
      • Top Blockchain Developer Services Provider
      • Most Impactful Marketing Advertising Campaign
      • Most-promising Corporate VC Investment
      • Top Corporate Partnership
      • Top Legal Firm for Metaverse/Web 3.0 businesses
      • Top Avatar Design Company
      • Top Digital Twin Initiative Enterprise
      • Top Digital Twin Initiative Consumer
      • Top Cloud, Enterprise or Technology Partner
      • Top Partner for establishing early-stage presence in Metaverse
      • Most Innovative NFT Project
      • Top 3D Design Firm for Metaverse
      • Top Fashion Brand Initiative
      • Top Consumer Experience & Entertainment
      • Top Sports Brand Initiative
      • Top Enterprise Productivity initiative
      • Top Digital Payments platform
      • Most Exciting Scale-up Company
      • Top XR AR VR Firm
      • Most Exciting Hardware for Metaverse/Web3
      • Most Promising Haptics Initiative
  • 2023 Summit & Awards
    • VIP Jury
    • Agenda
    • Venue
      • Hotel Reservation
    • Tickets
      • Pay via Credit Card
  • Exhibitors
  • Contact
    • Sponsorship Options
    • FAQs
    • Brella Event App & Networking
    • 2022 Event
      • VIP Jury
      • Agenda 2022
      • Photos 2022
      • Videos 2022