Gordon Ramsay’s popular reality show Hell’s Kitchen is entering the metaverse through a partnership with The Sandbox, according to the Medium announcement. The deal will bring Hell’s Kitchen restaurant experiences to ITV’s LAND in The Sandbox’s virtual world and will include assets like Gordon Ramsay avatars. Ramsey himself too will play a role in the partnership.
Hell’s Kitchen, a reality competition cooking show hosted by the famous British chef Gordon Ramsay, is making a foray into the virtual world by partnering with the metaverse platform The Sandbox. Ramsay will personally provide his input for the design of Hell’s Kitchen virtual experiences, which will be hosted by ITV Studios in The Sandbox, which was recently deployed on Polygon to make make the ecosystem cheaper and greener. In the announcement, Sandbox said the partnership will add “Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars” later on to allow players and metaverse enthusiasts to contribute their own experiences. You can see the teaser trailer for the partnership here: