Hawk, a leading European player in digital omnichannel communication, has announced a new partnership with next-generation digital advertising platform, GumGum.
The move enables Hawk to offer brands and agencies GumGum’s extensive range of unique high-impact ad formats, designed to engage consumers and play a key role in delivering strong campaign results. It also gives Hawk customers access to high-quality inventory based on GumGum’s scalable brand safety capabilities, as well as its attention performance metrics.
GumGum’s brand and agency clients can also now enhance their omnichannel campaigns when they access GumGum’s inventory through the Hawk platform. This new route to activation allows clients to run GumGum ad formats for display, mobile and desktop via programmatic and GumGum’s open exchange, and alongside Hawk’s digital out-of-home (DOOH), connected TV (CTV), audio and in-game activity.
Pete Wallace, General Manager, EMEA, at GumGum, says: “At GumGum we understand that we don’t need to know who the user is to deliver highly effective advertising. Meeting consumers in the right moments and mindsets without exploiting their personal data is key for the future of digital advertising. Partnering with Hawk enables us to extend this capability to the platform’s extensive network of client brands and agencies.”
Shanil Chande, UK and international commercial and partnerships director at Hawk, says: “Hawk has had a creative focus since its inception, understanding full well the intrinsic role visuals play in successful advertising. Adding a whole host of innovative and engaging ad formats to our offerings via this new partnership with GumGum and reinforcing that with access to high-impact ad formats and attention measurement capabilities, enables us to provide buyers with multiple routes to making every campaign work as hard as possible to deliver smart, engaging advertising.”
Headquartered in Paris and with offices across Europe, Hawk is a proprietary platform that enables advertisers to execute multi-channel strategies across mobile, digital audio, digital out-of-home (DOOH), connected TV (CTV), in-game advertising and the metaverse.