Hawk, a European omnichannel digital communication company, with an established presence in France, the UK, and Germany, is to further strengthen its footprint in Europe with the expansion into two new markets. The company is opening an office in Spain (Madrid), which will be led by Zdenka Prieto, who joins from Axel Springer Spain, previous positions include Sales Director at economics publisher, Revista Capital and Sales Manager at business publisher, elEconomista.
Prieto will be supported in her role to develop Hawk’s adoption in the Spanish market by Teresa Orellana, previously Advertising Director at Bluemedia.
Hawk is also expanding into Belgium; its new Brussels office will be headed up by Aline Gervasi, who was formerly country manager at performance marketing operation Kwanko, and Head of Programmatic at native content specialist, Ligatus before that.
Originally built for mobile, Hawk’s technology now enables advertisers to execute multi-channel strategies across mobile, digital audio, digital out-of-home (DOOH), connected TV (CTV), in-game advertising, and the metaverse. Zdenka Prieto, Managing Director of Hawk Spain, said: “I am proud to join the Hawk team and to become part of one of the leading omnichannel advertising specialists in Europe. The role is a great opportunity to help take Hawk to the next level of its evolution.”
Nicolas Sistac, Chief Revenue Officer at Hawk says:“Already an established player in several major European markets, Hawk is enhancing its continental footprint with expansion into Spain and Belgium.